The year was 2017. Summer's heat shimmered, promising adventure and escape. And Versace, the house synonymous with bold glamour and Italian craftsmanship, launched its Spring/Summer 2017 sunglasses collection, a vibrant testament to the season's energy. Directed by Bruce Weber, the campaign, starring top models Edie Campbell and Mitchell Slaggert, captured the essence of breezy freedom and dynamic movement, perfectly mirroring the collection's spirit. Weber's inspiration, drawn from the ocean breeze and the graceful dance of wind-blown sails, translated into a visually stunning campaign that resonated with the collection's inherent energy and sophistication. This article delves deep into the Versace sunglasses collection of 2017, specifically focusing on the women's offerings, exploring the design elements, the campaign's impact, and the enduring appeal of these iconic pieces.
The Bruce Weber Vision: Capturing Summer's Essence
Bruce Weber's distinct style, known for its romanticism and evocative imagery, was the perfect lens through which to present the Versace SS17 sunglasses. His choice of models, Edie Campbell and Mitchell Slaggert, further emphasized this approach. Campbell, with her effortlessly chic and androgynous appeal, and Slaggert, with his rugged handsomeness, embodied the duality of the collection – both powerful and sensual, classic yet contemporary. The campaign's imagery, filled with sun-drenched beaches, flowing fabrics, and dynamic poses, evoked a feeling of liberation and unbridled joy. The ocean breeze and the movement of sails, Weber's primary inspirations, are subtly yet powerfully present in every shot. The models’ movements, often captured mid-stride or in moments of playful interaction, perfectly mirror the fluidity and dynamism of the wind, creating a visual narrative that is both captivating and memorable. This campaign wasn't just about showcasing the sunglasses; it was about conveying a feeling, a lifestyle, an attitude. It was about embracing summer's boundless energy and the freedom it represents.
A Closer Look at the 2017 Women's Collection:
The Versace sunglasses collection for women in 2017 offered a diverse range of styles, catering to a wide spectrum of tastes and preferences. From oversized aviators to sleek cat-eyes, from bold geometric shapes to classic rounded frames, the collection showcased Versace's mastery of design and its ability to blend timeless elegance with contemporary trends. Several key themes emerged:
* The Power of the Cat-Eye: The cat-eye shape, a perennial favourite, received a Versace makeover, featuring bold, exaggerated curves and luxurious embellishments. These weren't just sunglasses; they were statement pieces, exuding confidence and sophistication. Many featured intricate detailing, like metallic accents or subtly patterned frames, adding a layer of visual interest. The use of rich colours, from deep blacks and tortoiseshells to vibrant jewel tones, further enhanced their impact.
* Aviator Evolution: The classic aviator silhouette was reimagined with a Versace twist. Oversized frames, often adorned with metallic accents or embellished temples, added a modern edge to this timeless design. The use of gradient lenses added a touch of playful sophistication, while the high-quality materials ensured both durability and luxurious comfort.
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